Edison Electric Institute


Gaining the Winning Edge: A Guide to Successful Coalition Building

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Format:  Print publication

Publication Date: 1996

Item #529602

Learn how to create alliances with third-party organizations that may or may not have an obvious interest in supporting or aligning themselves with your company's position on issues. This guide details a step-by-step approach used by many industries to build a broad and diverse base of allies and supporters to win legislative, regulatory and public opinion battles.

Review coalition building case studies and apply the proven techniques to broaden your public policy advocacy efforts and enhance your community relations and public relations programs. This educational manual presents specific concepts and skills needed to strengthen constituency relations.