Gaining the Winning Edge: A Guide to Successful Coalition Building
Please call 1-800-334-5453 or 301-645-4222 to order publications. You may also print out the order form and mail it in with your payment or fax it to 301-843-0159. For all electronic subscription orders, please fill out the Subscriber Agreement Form and mail/fax it to 202-508-5030.
Learn how to create alliances with third-party organizations that may or may not have an obvious interest in supporting or aligning themselves with your company's position on issues. This guide details a step-by-step approach used by many industries to build a broad and diverse base of allies and supporters to win legislative, regulatory and public opinion battles.
Review coalition building case studies and apply the proven techniques to broaden your public policy advocacy efforts and enhance your community relations and public relations programs. This educational manual presents specific concepts and skills needed to strengthen constituency relations.Close